FEE. AMAZON is successful because they care about consumers

Amazon’s increase in market value from less than $500 million in 1997 to more than $450 billion today might be the most remarkable example of wealth creation and business success that has ever taken place in the history of the world, at least over such a short period of time.

The Amazon Doctrine

        Above all else, align with customers.
        Win when they win.
        Win only when they win.

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